Class, Fri, 5/05


Fastwrite: Identify a piece you’d like to talk about. In particular, note what new meanings the writer was able to generate in moving from one medium or mode or platform to another.


Fastwrite: Comment on the uses of Twitter in this class. (I am not proud or invested.) Then, also comment on the uses of Twitter in your life beyond this class. Is Twitter dying, or not?

Writing: Favorites

To Do

  1. Mon, 5/08, class: “Bring a link”. Tweet a link (#e397dr) to a site or page that you feel does something interesting or powerful onscreen that couldn’t be done on the page. We will discuss them in class.
  2. Tues, 5/09, 10:00 am: Post your Favorites to this site.
  3. Wed, 5/10, class: Discuss Favorites.
  4. Fri, 5/12, class: Continue discussing Favorites, and respond to class.

Scientist. Occasional Tweeter.

My Mom is a Ph.D chemist: when I discovered she would be taking some marketing classes at UD a few years ago I was perplexed: how could that be valuable for her or her company? As a child I didn’t have the faintest understanding of my parents’ work. I barely do now! So to find out how their education shapes their work is of great interest to me.
I was surprised from our conversation to learn that her job consists of a HUGE multitude of tasks. Twitter handling was a minute aspect of her overall work. But her experiences as a digital writer were interesting nonetheless.
1.What sort of challenges are you faced with when writing or creating content for Twitter?
  • Preparing ahead of time to be able to easily reference more deep content (a link to more information, for example) while tweeting from a conference for example. 
  • Taking time out from engaging in the content of events and tweeting.
  • Experience.
2.What does the Twitter process entail for you: is there someone else editing or checking your work?
I can tweet directly or send to someone who is in charge of our company’s twitter account. Generally though, one person handles it. The scientists at our company have been slow to engage with Twitter–they are focused more on the science, their main job–but they will on occasion provide some content. I have some background from my MBA (marketing concentration) in Twitter so have done more with it, but not that much.
3.What lets you know you are effectively using the digital space: do you look to other Business Twitter accounts for inspiration? Which ones?
I dont check other accounts with this goal in mind for my company in particular. It would be a good idea, however. 
4. Any other details you find interesting/noteworthy about the job?
Generally, I think it is a fun and interesting way to get information and stay in touch with what is trending and potentially identify new clients.
Overall my takeaway is:
#1. Twitter and social media handling is core for every business.
While the individual social side may have questionable effects, the power and reach that social media gives to businesses is undeniable.
#2. It seems ill advised to mix business and pleasure, at least on social media.
Using an alternate twitter or Facebook account for work seems like a great idea. I come to this realization as I am imagining some of the Twitter accounts I see now trying to tweet for a company handle…which seems unlikely to say the least.
#3. Effective tweeting is knowing your audience more than anything else.
The twitter accounts I looked at for a variety of companies had distinct tones/styles that matched their audiences interests. For example, video game handles responded frequently to followers with memes/gif reactions. Highbrow banks and corporate companies refrained from the dangers of interaction. News corporations posted material representative of the bias that their followers would jump to promote.
Know your role to achieve the best results.
This was a positive experience. I think its very enlightening to discuss how others perceive problems/solutions in digital writing and I know the next time I’m stuck on a piece/problem, I will won’t hesitate to look for a fresh perspective!

A Poll in Attempt to Raise Awareness

Screen Shot 2017-04-20 at 12.09.48 AM

I tweeted this after a lot of thinking about issues in the world today and how they can be relevant to college students. A public and relevant issue to the entire world is saving our environment and our earth especially because this week is Earth Week and Earth day is nearing on Saturday, April 22nd.  Global issues like this make me think of how a smaller scale of people, specifically our UD campus, feels and can contribute to this greater cause. I think it is important to raise awareness on college campuses because our generation is often too caught up on what is going on in the world of Facebook, twitter or Instagram to the point where it is easy to overlook bigger issues that don’t seem relevant. I contributed to the earth week hashtag while directing a poll to my fellow students. My efforts were to raise awareness about Earth week and earth day. I also included an article about how college students can save the environment to show students that even they can make small contributions to a larger cause. My tweet was a call to action about earth week and my one question poll composed of asking UD students how they feel about earth week and saving the environment overall. With this tweet and attached poll, I was trying to get students to take a step back and realize that all they need to do is make a small effort. I was also curious to see who would be honest and say they did not know or did not even care about the cause.


Out of my 10 votes, 70% of students stated that they wanted to contribute, 20% reported that they did not care and 10% did not even know it was earth week and/or how to contribute. I wish I could have gotten more votes but I was pleased to see that 7 out of my 10 votes wanted to contribute to the cause. The anonymity of the poll allowed students to be honest and admit that they either did not know or did not care. I wish this article would have reached more UD students and I would have liked them to elaborate on their responses by replying to my tweet. I found that Twitter is platform where people can raise awareness about certain causes via hashtags but hashtags are so commonly used on this medium that they can just fall into the abyss of millions of hashtags used a day. However, I do feel that 10 more students on campus are aware of a cause and how they have the power to help. Perhaps even admitting that they do not care can later cause an epiphany about caring for the environment.


Class, Wed, 3/08

Media Feeds/Concepts in 60/ Questions

Mission Statments/Profile Statements

Fastwrite: Drawing on the advice that Fenton and Lee offer about writing Mission Statements (pp. 22–25), write a profile statement for your WordPress, Twitter, and/or Facebook account.

Using Twitter to Respond to boyd

Read the series of tweets that Nicole, Molly, and Graham have posted in response to boyd. Pick one that you’d like to add to with a tweet (or retweet, or reply) of your own. Be ready to talk about what interests you about what your classmate has to say about boyd.

To Do

  1. Thurs, 3/09, 10:oo AM: Post your Twitter response to boyd.
  2. Fri, 3/10: We will hold class in Room B of the Student Multimedia Resource Center in the basement of Morris Library. Bring your laptop with one or two minutes of video on it that you would like to play around with in class. (This does not have to be video that you are thinking about using for your Concept in 60, but it might be helpful  if it is.)

Social Media – Friend not Foe

As digital natives, it is in our nature to defend the digital world we live in. In contrast to Carr’s The Shallows, dana boyd takes our side and gives us detailed arguments for justifying and supporting something as prevalent as social media within her book It’s Complicated. Social media is not the end of humanity but simply a form of communicating and socializing. It is true for most teens including myself that social media channels can be simple outlets for expression. However, as the days go on, it is becoming increasingly evident that these different social media mediums/channels are the tools we may use to our advantage in order to fulfill a specific objective.

In Chapter 3 on Addiction, boyd talks about all the opportunities social media provides for all and how teens can gain the most knowledge from it. I heavily enjoyed all her points specifically on page 95 where she states that “…teens need to learn how to engage in crucial aspects of maturation: self-presentation, managing social relationships, and developing an understanding of the world around them.” We can do and gain so much more from social media outlets such as Instagram and Twitter instead of effortlessly posting the meal we ate that day. It is up to us to take control of our lives and realize how lucky we are that we can legitimately put ourselves out into the field of work we choose to work in by promoting ourselves online. Our presence/presentation of ourselves on social media can make or break future job prospects and it is up to us to know how to strategically maneuver ourselves around the online social presence.

Within the Look and Listen audio post, on The Anthropology of Social Media it is discussed how social media provides greater control in communication. Everything we post onto social media is purposeful. The audio post also touches upon the fact that we feel a pressure to have a social media presence. Similar to the high school student boyd interviewed, Amy, whom felt that technology was her way of connecting to a world expanding greater than the constraints of the walls within her house. Aside from our personal pressures and desires to have a social media presence, we must acknowledge that there is so much you can do with social media and the minor things where and when to post could actually be major in the long run. An easy example of social media being used for more than just a frivolous purpose is how we use it in our class. We have a class hashtag and with that we can attain and gather all sorts of information with any regards to our class. We must take control of our social situations and the platforms that are so easily at our fingertips.

My Mind is My Oyster

Carr’s point on the mechanical clock is enlightening. His short passage on page 43 has helped me understand the impact of tools and devices in my life. Carr argues that the qualities of technology have a profound effect on our way of thinking: in the way we see ourselves. The power to change the state of one’s mind is a power worth having. In understanding how devices in my life may shape me, I can make better decisions to mold my mind as I see fit. Just as Carr says technology is an effort to shape the world around us, I find it inadvertently shapes ourselves.

The qualities of technology quietly impart a change on our mental state. Take for example the tools that measure time. The precise, constant ticking of the mechanical clock is sequential. It is logical. The mechanical clock has a mathematical focus as it tells time with numbers while dividing time in halves and quarters. The result of technological qualities is an educational effect on the user: an emphasis on understanding sequences, on action relative to time, and on seeing the flow of time as physical movement. This leads to a change in how the user of the clock thinks. Technology has a different effect even within the same concept or task it attends to. A mechanical clock gives quite the different concepts and lessons to the user than a digital watch does. There is no visual aid to see the quarters and halves of time, or to see the ticking of the hands on a digital watch. It is a simplification of time. On the other hand, one must read a mechanical clock by being aware of the positioning of the hands and seeing physical movement. But a digital clock is simply lights. It is essentially like looking at a still television or a screen-saver on a computer.

How does technology facilitate changes in my mental state? What impact does Twitter have on my way of thinking over time? Some notable qualities of Twitter: the main page is covered in pictures with tweets from celebrities, and significant institutions. Information is conveyed in short blurbs of 140 characters. That is not an abundance of space to make a serious case for any argument or claim. The most prominent aspect of Twitter: the space limitation, causes the user to condense complex ideas. Perhaps, in some cases, Twitter causes us to forget how to form complex thoughts and processes. When I look at tweets from Donald Trump, I see broad sweeping exclamations that are inherently baseless: there is no in depth explanation or linking of external texts/resources. Context is forgotten, ignored, or left a complete mystery. In a Nordstrom Tweet it is nigh-impossible to understand the motives of Trump, unless the tweet is taken at face value: even then different perceptions arise. Use of Twitter causes change to one’s mental qualities and values. Twitter values speed of information discharge and absorption. It leads to a mental value that baseless claims or exclamations are acceptable or even desirable. It causes context to become obsolete and absent in information and communication. Technology affects the mental state of us all. Our choices of technological use have profound and far reaching effects that we struggle to perceive. I look to the future with a greater awareness of how the devices in my life may impact my thought process and mental state. I will take the utmost care of my oyster!