I don’t know about anyone else, but when we were first assigned to the assignment for Concept in 60, I was freaking out. I use my phone and computer all the time, but I had no idea how to create a video from scratch. I started out by brainstorming possible concepts to explore and what exactly I would need to film. It was exhausting. My creative juices were definitely dry. After filming and editing the video for 2 hours, it amazed me how much work I had put into only 60 seconds. Which lead me to ask to myself whether just writing about the concept would have been easier…
So what are the accordances and limitations of text and video?
Well for one, time. I’m not just talking about the time it takes you to write something compared to videoing it, I’m talking about how much context you can introduce with each medium. If you are planning to make a video, you have to make it long enough to get the information you want said, but short enough that it doesn’t bore your audience. With our specific assignment of only 60 seconds, I found it incredibly difficult to say everything I wanted to say. With written text, there is really no limit to how long your piece could be. In today’s digital age, many of us can express how we feel in only 140 characters. In comparison, your audience would still be invested in the piece even if it was longer than 2-3 pages.
Reading can sometimes be straining to the brain. It requires an “inner voice” that can distract us from the actual information. With video, the experience is more passive. It takes a lot less energy and effort on behalf of the person watching. In Ashley’s video of Art, I didn’t have to do any thinking. All I had to do was listen to her voice and I received everything she was saying. And her beautiful drawing time-lapse made me feel relaxed and at ease, allowing me to fully immerse what she was saying in the background.
Words and written text greatly allow the writer to describe in detail the specifics of a place, person, or feeling. The reader has the ability to imagine these things without the use of picture or sound. Text gives the reader more freedom to interpret what an author writes. However, in retrospect, the tone of an author’s text can sometimes be misconstrued. With video, this issue does not happen. Jame’s video, How to Properly Watch a Movie at Home, could easily be written out as a “how to” article. However, the steps he describes would be taken in a more serious tone if they were just written. The video allows the audience to observe the humorous actions and body language of James, which lead them to receive the comedic tone of the piece.
Lastly, video gives the author more creative opportunities to express themselves. Through music, pictures, and video the writer can use multiple effects to engage the audience. In Will’s video, without the use of music, filters, and video I’m not quite sure how his story would be translated. It would be very difficult to describe his emotions and actions through text. Through these multiple effects, video content allows you to show viewers more dimensions of the same content. An example of this is shown in Mackenzie’s video, What is an Ra?. Not only did she vocally describe her role as an RA, but she used pictures and an interview with a student to explain who she is and what she does. Because of her pictures, viewers were more likely to connect with her personally and the topic she discussed. With only written text, readers may have a harder time relating to her.
Today, video is the fastest form of communicating topics and issues with people. They can be very useful compared to written text. However, I think the more effective use of each of these mediums depends on the situation and the environment they are being used in.