Lauren Mahr is currently a University of Delaware sophomore student, NASM (National Academy of Sports Medicine) certified personal trainer, a member of the University of Delaware Equestrian Team, and the founder of The Fit Equestrian. The Fit Equestrian consists of workout programs and meal suggestions for horseback riders and workout lovers alike. The fitness programs range from beginner to advanced, and are available online for purchase. Lauren runs The Fit Equestrian Instagram account, website, and newsletter. The Instagram account consists of workout examples and videos, recipes, and general health tips. She currently has over 3,000 followers on Instagram, so, as one of them, I wanted to hear from her to see how she manages to connect with them and keep them coming back for more.
What inspired you to the start The Fit Equestrian?
I was inspired to start The Fit Equestrian because it combines both of my passions, riding and exercise. I knew that fitness was something that was definitely missing in the equestrian world and I want to fix that! We always talk about how riding is just as much of a sport as any other, but we don’t really treat ourselves like athletes.
What factors went into creating your online presence?
I knew that social media would be the best way to try to grow my business. For my target audience, I knew that Instagram would be most effective because I think it is more popular than Facebook or Twitter right now. Growing my following on Instagram will help draw people to my website through the link in my bio.
Do you prefer communicating with your followers/clients more through Instagram or your newsletter?
I just started my newsletter, so I haven’t had much experience with that, but I do like communicating with my followers and clients through Instagram. I anticipate that my newsletter won’t be as interactive as Instagram is. So far I have only sent one email to the people subscribed to my newsletter, thanking them for subscribing, and have not had any responses, but I did not expect to receive any responses.
How is it different when writing your workout programs from writing the general content for your website and Instagram?
When I write my workout programs it is pretty similar to the workout posts that I do on my Instagram but pretty different than most of my other posts on my Instagram. I definitely put more effort and thought into my website and workout programs than I do with my Instagram.