Usually, I’m not one to participate in online discussions, unless it is something incredibly important that I feel an urge to contribute. I’m generally afraid to put my opinion out there for others to see as I’m not really one to argue or debate with my acquaintances or people I do not really know at all. This assignment really pushed me out of my comfort zone. For my Writing as a Social Action response, I decided to contribute to a conversation on the newly sparked issue regarding Pepsi’s tone-deaf commercial. Recently there has been an enormous amount if backlash regarding the commercial and how it completely disregarded the immensity of what it was trying to light-heartedly portray.
In the commercial, Kendall Jenner hands a police officer a Pepsi in order to break the tension between the protesters and the officers. After receiving the Pepsi the officer shrugs and the protesters cheer as if the Pepsi has ended all of the social injustices once and for all. Dr. Martin Luther King Jr.’s daughter took to twitter to respond to the commercial, and her response was incredibly powerful. It was then shared on a multitude of different platforms, including the one I used Tumblr.
I came across the screenshot of her tweet and began to read the comments in the “notes” of the picture. I stumbled upon comments condoning the commercial, some of which were stating that people who support or are a part of the movement, Black Lives Matter, should be happy and not going crazy over a “silly commercial” and that we should all be thrilled that they are publicizing the movement. Obviously, that is completely problematic in the sense that Pepsi was not trying to raise awareness for BLM, rather exploit the movement for monetary gain.
I decided to respond with my own personal thoughts on the subject (pictured below). So many people were commenting their distaste for the commercial, I wanted to also participate in the anger over the commercial. I wanted to address those who were excusing the issues it so clearly contained. The cool things about Tumblr is, it’s a great place to have a conversation and share your beliefs. I reblogged the photo with what I had said to my followers and five people had reblogged the screenshot along with what I wrote at the bottom of the picture in the caption to their blogs. I know five people isn’t a lot but I really appreciated that people who I don’t even know liked what I said and shared it. I do wish that more people would have responded or commented their own opinions and thoughts on the subject to spark more of a conversation amongst us.