Screen vs. Text

I’ve never much been one to make a lot of videos or share much on social media. So doing the Concept in 60 video was a little bit more work than I’m used to for sharing anything on an online medium. That being said, I did have a lot of fun doing it.

One of the things that using video allowed me to do was to be as creative as possible to appeal to as many senses as possible. My voiceover appealed to hearing, my video to sight, and perhaps the sense of touch as you pushed play and awaited the great cinematic experience of “How to Tip your Server Properly.” These are some things that cannot be done through writing text. We each read in our own  voice, so it’s harder as writer to convey tones, emotions, etc. as easily as it they are conveyed through video.

In “How to Properly Watch a Movie,” you could tell that he had a lot of fun making the 60 second video, and that made the video more enjoyable for me to watch. So the conveying of emotion was made easier in a short 60 second video, than it would have been if he’d simply written out his thoughts on how to watch a movie at home. I can’t say I would have laughed as much as I did had I read that on a piece of paper.

Amanda’s video took a more complex concept (subtweeting) and made it simpler through her explanation with her voice, and her use of time-lapsing so that key words could be emphasized with the creativeness of writing them on paper, yet keeping them on screen to be used like stills in a movie. This helped contribute to the creativeness of the concept video, and helped to simplify the complex phenomenon of subtweeting.

“How to get dressed in the morning” also utilized time-lapsing to speed up a process that can take about 10 or 15 minutes. This emphasizes another affordance of video that we cannot get in writing – the essence of time. Reading written text takes as long as the reader needs to, so it can take a lot longer than the writer might have expected. However, with a video, the time stamp is how long the video will take (save for any pausing or rewinding any comical parts of the video), and this affordance allows us to budget our time of how we take in these pieces that we can’t really do with written text. Maybe if you give yourself 15 minutes, and you skim, but then you’re not really taking in what you need to get from reading!

Overall, video affords us certain things that written text can’t and I think our Concept in 60 videos really emphasized a few key things as I wrote about. Great job on the videos everyone!


Author: Jake B

I am an Economics student with an interest in writing, business, and how the economies of the world work. Whether the problems are in labor markets, policy issues, or small business, I am ripe to learn about anything and everything that may affect change in these interests.

2 thoughts on “Screen vs. Text”

  1. Great response Jake! I definitely agree with you that you’re able to be more creative with the different senses while using video. However, I think this can be achieved in written text as well except through words. I do agree with you though, that written text may not have as large of an affect on readers as descriptive text would.


  2. A lot of interesting observations here, Jake. The one I’m most struck by is your brief comment about time. Like music, videos have a specified duration in a way that print texts don’t. This lets video authors play around with “speeding up” or “slowing down” time in ways that it’s harder to imagine doing in writing. Both a constraint and an affordance. Good piece! ~Joe


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