There are many differences between the two mediums of video and print. Making the Concept in 60 video really highlighted these affordances and constraints since we have been writing blog posts all semester and have been asked to jump into the new medium for this assignment. For the most part, relaying a concept in video format can be a lot easier since you can use different elements that you can’t in writing. The creator can speak instead of write, which makes their meaning and interpretation of what they are saying clear to the audience, which is done by tone of voice and where they place emphasis. With that being said, the use of audio is a great affordance in using videos. There can be sound effects and music which can bring out a certain mood of the viewer. Visuals are what makes a video really stand out. These can be used so the audience gets the rights images and scenery in their minds, while also bringing the whole story together. Videos tend to get a message across quicker than reading a chuck of text can, and can be more entertaining, both of which can keep the audience engaged in their work a lot longer than reading text does. Some constraints of using video vs text are that is does not leave much room for the viewer’s imagination, as everything is already laid out for the viewer. This does alter the viewer’s perception and experience of the text because it leaves less room for the viewer to really make it their own.
Graham’s video is almost a perfect example of the affordances of video that I just explained. While his video does not have any speaking, it really highlights what video can do to add effects. He uses various combos of different types of music with different filters/visual effects. Even though he is not doing anything in the video, you can still get a certain tone from it based on these effects. In text, you would have to write sentences in order to attempt for everyone to get the same intended vibes that can be effortlessly achieved through video.
Another example of great use of these affordances is Sam’s video about how to make a grand entrance. Trying to effectively turn this video into text and get the same message across is nearly impossible, or at least very difficult. Sam uses every affordance simultaneously throughout his whole video. His tone of voice and visuals form the actors clearly indicate humor, the grand entrances are nicely complimented by the sound effects, and reading the actors faces throughout the video really adds to the experience.
Will’s video is yet another great example. His video starts off with future him talking to present him. He is using a tone of voice that would be difficult to describe accurately and effectively through text, so the use of video really highlights the humor and tone of Will’s piece. The visuals and facial expressions seen that were added by the use of video makes the intended tones a lot more clear.